![]() Conveying emotion is easier through video, and creating a positive emotional reaction to your business helps build customer loyalty and trust. You want to create an emotional reaction to your content. Invest video production time into answering common questions where the effort will pay off many times over, and create space for your team to focus on the more challenging, less-common issues. A good example is describing how to tie a bowtie the manual motions are much easier to show than to describe Lengthy lists of steps or a complex task can be cumbersome for the customer to follow along with. Video can explain steps more naturally and fluidly than text or screenshots can. The content is easier to show than to describe. However, creating video content is more time consuming than publishing a text article - and it can be harder to maintain - so picking the right places to use video is important. it can both save you money and make you money." "Video has become one of the most cost-effective ways to promote, train, and support customers. Customer experience thought leader Shep Hyken says: Social media, mobile phones, chat tools, email, and CRM tools are increasingly focused on making video easily embeddable and viewable in their platforms. ![]() Research says that 69% of customers prefer video over text when learning about a product or service. When you're ready, check out the other chapters:Ĭhapter 1 – Knowledge Base 101: Definition, Types, and BenefitsĬhapter 2 – Quick Start Guide to Creating a Knowledge BaseĬhapter 3 – Knowledge Base Design Tips for Better Self-Service SupportĬhapter 4 – Incredible Knowledge Base Examples That Get It RightĬhapter 5 – Tips & Templates for Writing Great Knowledge Base ArticlesĬhapter 6 – Creating Knowledge Base Videos: Tips, Tools, and ExamplesĬhapter 7 – Simple Knowledge Base SEO Tips Anyone Can FollowĬhapter 8 – The Best Knowledge Base Software + How to Choose OneĬhapter 9 – Actionable Knowledge Base Metrics to Start Tracking TodayĬhapter 10 – Knowledge Base Tips for a Better Customer ExperienceĬhapter 11 – How to Revamp Your Knowledge Base ArchitectureĪs customers have greater access to decent broadband internet speeds, video becomes a more practical, appealing, and expected option. ![]() This is a chapter in our Ultimate Guide to Using a Knowledge Base for Self-Service Support. ![]()
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